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As the rivalry between FC Barcelona and Real Madrid more and more looks like a rivalry for world domination than “just” the Spanish League it makes sense to examine more closely what brought the current holders of the throne, FC Barcelona, to their place of prominence on the world football stage. When Barcelona tore down Real Madrid 5-0 at home in their fabled stadium Camp Nou on the 29th of November 2010 many commentators and fans alike started talking about the best football match of all time. When what is deemed the best team in the world knocks off the second best with style and nonchalance, big words tend to be used. No doubt, the Barca team of the season 2010/11 might have had more talent than most any team in football history, yet the word that occurs to explain the success it is; tradition. Tradition mixed with a sprinkle of innovation. The club was established 29/11 1899 by Swiss entrepreneur Hans Gamper, and won the first major trophy winning the Spanish league in 1929. Even though the club enjoyed a row of triumphs in decades to come, the tradition that today’s Barca style is rooted in, has its wellspring in the Dream Team when Dutch legend Johan Cruyff was skipper from 1990 to 1994. Cruyff teamed up with FC Barcelona as a player in 1973 winning the Spanish league on the first try. At his peak Cruyff was maybe the best European player of his generation and his name regularly features when considering the all time greats of football. While he was at the wheel as manager between 1988-1996 the club won four league titles and one European cup title. But, maybe his longest enduring heritage is the philosophy of football that he was instrumental in deploying. Cruyff was a product of the 70s Dutch school of Total Football. The central idea was to lose the traditional separations between defenses and attackers. All players had to be equally skilled with the ball. These days this includes the goalie who must be comfortable with the ball at his feet partaking in the elaborate passing game of the team Total football demanded that all players in all positions be equally skilled with the ball, and always seek to attack spaces the opponent leaves unguarded, and close down the space around attacking rivals. This philosophy was central to the success of the Dutch national team in the 70s, of the Barca dream team on the early 90s and of the Barca we see today. Today’s coach Josep Guardiola is a true product of the club’s youth academy, La Masia. This academy is another key factor in the club’s success, and the pivot of the new dream team was reared here with players like Xavi, Puyol, Iniesta, Valdes, Fabregas (a short while ago returned home from Arsenal) and even Argentinean Leonel Messi were all drilled in the Barca way of total football. Leo Messi is naturally another crucial factor. The tiny magician is breaking records (and opponents’ confidence) on a regular basis, and before reaching his mid 20s is already being hailed as one of the greatest footballers of all time. In a football team that accent the collective, the individual techniques of the one team player is still quintessential. FC Barcelona has always had extraordinary talent in the team: Cruyff, Maradona, Ronaldo, Ronaldinho, Rivario and Romario. And, many of these legends have been on top of their games during their years at Camp Nou. The FC Barcelona success formula is to have a framework and a pattern rooted in a sound tradition with years of training and education of their young talents. Far more importance is given to individual skills and compatibility with team-mates than to physical strength and height. This tradition and reputation are what draws in young talents (like Messi) from all over the world and lets the coach to pick and choose his team from the most promising local talent and some of the foremost talents from all over the globe. The foundation of FC Barcelona’s success is this; tradition, collectivism and individual inventiveness! As the season 2011/12 is on its way newbies Alexis Sanches, Cesc Fabregas, Thiago and Isaac Cuenca will add more talent and more innovation to the proud history of FC Barcelona!

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Online video has expanded and exploded recently. Many people want to jump aboard and start using the medium. Web film has very promising aspects to it.These little movies are promising tools to many businesses. Many businesses from small to large are scrambling to use the power of online movies. Social media sites play a big role in viewership. Combining the two has become an effective way of marketing on the Internet. It is a new way to advertise effectively over the web.
Web videos are like little movies that are different from television. TV is where people relax and take it all in. In reality, Web clips are just the opposite of TV. Television is laid back and the people watching it are passive. Online movie clips, however, must engage the user and get him to click the play button, and really listen. People have full control of their Internet experience. With the users in control businesses and online movie creators must learn how to keep their viewers engaged.
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Distribution of your Web clips is an important aspect in using them as marketing tools. If they are not distributed properly they will not become very good marketing tools. Learn basic search engine optimization techniques, use good meta data, and name your web clips to rank higher in the search engines. These things are constantly changing so stay up to date on search engine optimization strategies.
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There is proven data stating that a website including videos gets more traffic and more click throughs than a regular website with no film clips. Fifty percent of people that watch a web clip go to that businesses website. Half of those people will buy a product or service from that business. 50% of those people will actually buy something from that business.
Actionable content is key to keep your viewers engaged. Offering a coupon or a discount code is a good way to call your viewers to action. Doing this will also allow you to measure how well your videos are performing compared to other marketing tactics.
Sharing has become a big thing on all the social media sites. It is also important when it comes to marketing with Web clips. Your films should be shareable and portable so others can share them. When users share your web movies, they are helping you promote your business and products. Helping your viewers share your movies with each other is an effective way to gain more viewers and potential customers.
Remember the importance of actionable content and keeping your viewers engaged. Forget about old-fashioned sales pitches, and focus on a compelling story. Give them a call to action by offering coupons. Have all meta tags and name your films relative to the search engines. Remember the importance of sharing and give your viewers the opportunity to do so. Keeping all these things in mind, your Web videos can be a valuable part of your online marketing strategy.

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